Mosques and Religious Tourism: Strategic Revitalization of Socio-Religious Functions

Abstract

Purpose: This study aims to analyze strategies for revitalizing the socio-religious functions of mosques within the context of religious tourism development, using the Great Mosque of As-Salam in Lubuklinggau City, South Sumatra, Indonesia. Method: The research employs a qualitative approach with a case study design. Data were collected through observation, in-depth interviews, and document analysis, and subsequently examined using thematic analysis. Findings: The findings indicate that the revitalization of the mosque’s socio-religious functions is implemented through three main strategies. First, the physical revitalization of the mosque as a socio-religious space integrated with urban public spaces. Second, the strengthening of institutional management through participatory governance, financial management, and multi-stakeholder collaboration. Third, the development of social and digital da’wah systems to sustain the mosque’s educational and spiritual roles amid increasing tourism activities. However, tourism-based revitalization also presents challenges, including the commodification of religious symbols and the potential shift in the mosque’s sacredness. Implications: Mosque revitalization strategies should be proportionally directed to ensure that religious tourism functions as a supportive instrument for strengthening the mosque’s primary roles as a center of worship, da’wah, and community empowerment.