Building a Network of Donors for the Jariyah Savings Account at the Daarul Armina Foundation in Bengkulu

Abstract

Purpose: This study aims to analyze the development of the Tabungan Jariyah (TJ) program, understand the process of forming a network of donors, and examine the position of TJ as an alternative fundraising strategy in managing infaq savings at the Daarul Armina Foundation (YDA) in Bengkulu City. Methods: This study used a qualitative approach with a case study design. Data were obtained through in-depth interviews with seven informants (managers, donors, and beneficiaries), as well as observation and program documentation. Analysis was conducted thematically to identify program dynamics and patterns of social relations that were formed. Findings: The TJ program evolved from a phase of initiation and stagnation (2021) to one of innovation and growth (2022-2025). The donor network was formed through relationships based on trust, personal closeness, and ongoing informal interactions. TJ has the potential to become an effective fundraising strategy through the optimization of actors with strong social capital and the strengthening of network maintenance. Implications: Social network-based strategies have proven to be important in maintaining the sustainability of Islamic philanthropy programs. Originality: This study offers an analysis of social media-based fundraising strategies in Islamic philanthropy management to ensure that programs are focused and sustainable.