Da'wah Strategies in Responding to Social and Technological Change
Keywords:
Da'wah Strategy, Social Change, Digital TechnologyAbstract
Purpose: This study aims to analyze da'wah strategies in responding to social and technological changes. The study is based on the premise that rapid developments in information technology and social transformation have reshaped communication patterns, social interactions, and access to religious information, creating both opportunities and challenges for contemporary da'wah. Method: This research employs a qualitative approach using library research. Data were collected from journal articles, books, conference proceedings, and previous studies related to da'wah, social change, digital technology, and Islamic communication. The data were analyzed through content analysis involving the stages of identification, classification, interpretation, and synthesis. Findings: The findings indicate that effective da'wah strategies include the utilization of social media, strengthening religious digital literacy, promoting moderate and inclusive da'wah, applying contextual approaches based on community needs, and fostering collaboration with various stakeholders. These strategies enable da'wah activities to adapt to the dynamics of digital communication and changing social environments. Implications: he study suggests that adaptive and technology-oriented da'wah strategies can improve the effectiveness of Islamic outreach and contribute to sustainable community development in the digital era. Furthermore, the findings provide practical guidance for da'wah practitioners, Islamic organizations, and policymakers in designing responsive and inclusive da'wah programs that address the opportunities and challenges of contemporary social and technological transformation.
References
Aisy, Mudrikah Rihadhatul, Merta Fairuz Fadia, Marissa Salsabila, and Purwanto Putra. 2025. “Perubahan Nilai Dan Norma Pada Masyarakat: Studi Sosial Di Era Globalisasi.” Jurnal Cakrawala Akademika 1 (6): 2202–19.
Anshori, Muhammad, and Aulia Gusnita. 2026. “Perkembangan Teknologi Dan Pembangunan Agama.” JURNAL SYIAR-SYIAR 6 (1): 64–80.
Cahyadi, Ashadi, Adisel, Ihsan Rahmat, M Zikri, Hashim Balas. 2026. “From Religious Moderation to Ecotheology: Assessing Institutional Readiness in Indonesian Islamic Universities through a Contextualized Islamic Law Analysis.” Jurnal Ilmiah MIZANI: Wacana Hukum, Ekonomi dan Keagamaan 13 (1): 551-564.
Fadly, Yendri M, Ridwal Trisoni, and Muhamad Yahya. 2025. “Kontribusi Pesantren Terhadap Penguatan Dakwah Moderat Di Indonesia.” Al-Qolamuna: Journal Komunikasi Dan Penyiaran Islam 2 (4): 517–29.
Faqih, Ahmad, Rama Zulvikar, Nur Aulia Rahma Safitri, Muhamad Ilham Maulana, Hanifa Mumtahanah, Muhamad Putra Ramadan, Muhamad Fauzi, Syifa Husnul Wahdini, Maisela Khusnul Khotimah, and Bima Aji Putra. 2026. “Strategi Manajemen Dakwah Berbasis Digital Dalam Pengelolaan Konten Keagamaan.” Al-Zayn: Jurnal Ilmu Sosial & Hukum 4 (4): 141–57.
Fatimah, Siti, Najmatul Haya Zen, and Azmi Fitrisia. 2025. “Literatur Riview Dan Metodologi Ilmu Pengetahuan Khusus.” INNOVATIVE: Journal Of Social Science Research 5 (1): 41–48.
Haramain, Muhammad. 2026. Metodologi Penelitian Kepustakaan (Literature Review). Pare-Pare: IAIN Parepare Nusantara Press.
Hardianto. 2025. “Strategi Dakwah Wahdah Islamiyah Berbasis Media Sosial Terhadap Peningkatan Pemahaman Agama Masyarakat Di Mamuju.” IAIN Parepare.
Hasanah, Risqiatul. 2024. “Integration of Technology in Da’wah: Utilization of Social Media and Multimedia Content to Improve Accessibility and Da’wah Strategies of Gus Iqdam.” Indonesian Journal of Islamic Communication 7 (1): 14–38.
Hasby, M, Fathullah Munadi, and Hajiannor Hajiannor. 2025. “Teknologi Informasi Dan Dakwah Di Era Digital Dan Kecerdasan Buatan.” Interdisciplinary Explorations in Research Journal 3 (3): 1166–75.
Hogantara, Kenan, Jeshica Nirwana, and Muhammad Fawwaz. 2025. “Aktualisasi Metode Dakwah Dalam Menghadapi Tantangan Perubahan Sosial Masyarakat Melalui Teknologi.” Arus Jurnal Sosial Dan Humaniora 5 (1): 565–71.
Huda, Sokhi, Santi Vidiana, Aisyah Anandari, Nadya Izza Nurrahma, Nur Chofifah May Firdayanti, Viola Heryana Finna Ramadhan, Nurmely Firanda, Nur Mu’anah Tusolikha, Sabrina Riska Aulia, and Ahmad Imam Hanafi. 2025. “Digitalisasi Konten Dakwah Berbasis Media Sosial.” CV. Global Aksara Pers.
Humairah, Nurul, K Theresia Laksmi Savitri, I Gusti Ayu Mariyati, Ni Ketut Widiani, Gusti Made Dwi Jayanti, Ida Ayu Putu Aryasti Purnamasari, I Dewa Gede Fathur Try Githa, Putu Suwidnyana, Ni Putu Diana Sari, and Ni Putu Eka Maryani Dewi. 2025. Literasi Digital Era Transformasi Digital. SIDYANUSA.
Ibad, M Nashoihul. 2025. “Strategi Literasi Dakwah Digital Di Era Media Sosial TikTok: Tantangan Dan Peluang.” Pelita: Jurnal Studi Islam Mahasiswa UII Dalwa 2 (2): 145–56.
Iftitakhurrohmah, Luluk Kamila, and Clara Sinta Pratiwi. 2025. “Persepsi Masyarakat Desa Talunblandong Kabupaten Mojokerto Pada Dakwah Bil Lisan Kiai Falaqul Alam.” Jurnal Manajemen Dan Pendidikan Agama Islam 3 (4): 312–24.
ihsan Huda, Rizqi Huda Al, and Agung Obianto. 2025. “Transformasi Dakwah Pesantren Melalui Media Digital: Studi Kasus Pondok Pesantren Darussalam Blokagung Banyuwangi.” Alamtara: Jurnal Komunikasi Dan Penyiaran Islam 9 (1): 146–59.
Iryani, Juniarti, and Nurwahid Syam. 2023. “Peran Media Sosial Dalam Menyebarkan Pesan Agama Dan Perubahan Sosial.” Pusaka 11 (2): 359–72.
Kadir, Surni. 2025. “Pergeseran Pemikiran Islam Di Era Digital, Tantangan Dan Peluang Bagi Muslim Milenial.” Iqra: Jurnal Ilmu Kependidikan Dan Keislaman 20 (2): 153–63.
Maghfiroh, Hidayatul, Ema Sahara, and Endang Sri Wahyuni. 2024. “Transformasi Kesehatan Mental Remaja Melalui Pendidikan Agama Islam Di Era Global.” Social Science Academic 2 (2): 129–42.
Maulidna, Firman, Khairatul Ulfi, Annisa Mulia, Ahmad Zuhri Ramadhan, and Muhammad Saleh. 2025. “Etika Dakwah Di Media Digital: Tantangan Dan Solusi.” Jurnal Manajemen Dan Pendidikan Agama Islam 3 (2): 315–36.
Millasari, Jihan Nur, Ismiati Asfufah, and Yuyun Mujidah. 2025. “Strategi Dakwah Dalam Penebar Perdamaian.” Jurnal Teologi Islam 1 (2): 339–51.
Praselanova, Reiza. 2025. “Optimalisasi Media Sosial Sebagai Sarana Dakwah Interaktif Di Ma’had Aly Ilmu Yaqin Makassar.” Ilhami: Jurnal Ilmu Dan Dakwah Multidisiplin 1 (01): 9–17.
Raharjo, Novianto Puji,. 2024. Literasi Digital Dakwah: Pedoman Dalam Melakukan Dakwah Di Era Digital. Basya Media Utama.
Rizqy, Muhammad, Nur Salsa Auliya Zachani, Saniyatul Fajri, and Meity Suryandari. 2023. “Pengaruh Media Teknologi Informasi Modern Terhadap Aktivitas Dakwah Di Era Revolusi Industri 4.0.” Aladalah: Jurnal Politik, Sosial, Hukum Dan Humaniora 1 (1): 22–42.
Salsabila, Orchida Nadia. 2026. Eksplorasi OregTV: Transformasi Komunikasi Digital Dalam Ekosistem Video Chat Global. Afdan Rojabi Publisher.
Santono, Agung Nugroho Reformis, Sukataman Sukataman, Ahmad Miftahun Ni’am, and Umar Chamdan. 2025. “Dakwah Interaktif: Pergeseran Dari Ceramah Satu Arah Ke Diskusi Dua Arah.” Jurnal Selasar KPI: Referensi Media Komunikasi Dan Dakwah 5 (1): 77–99.
Sinambela, San Mikael, Mima Defliyanti Saragih, Joy Novi Yanti Lumbantobing, Murniwati Lase, and M Iqbal. 2025. “Dinamika Kebudayaan Dan Perubahan Sosial Dalam Masyarakat Modern.” Katalis Pendidikan: Jurnal Ilmu Pendidikan Dan Matematika 2 (2): 65–75.
Siregar, Rahmawati. 2025. “Strategi Dakwah Dan Edukasi Di Media Sosial Untuk Generasi z: Analisis Konten Dakwah Kreatif Di Tiktok.” Al Huda: Journal of Islamic Education and Society 1 (1): 85–108.
Siswanto, Edy, S S Mardiana Haris, Titi Hendrawati, H Amri Amir, S H I Hidayatullah, M Pd Jumahir, H Aliman, Ummy Chairiyah, M I Kom, and Retna Dwi Estuningtyas. 2025. Dakwah Digital Di Era Milenial. PT Penerbit Qriset Indonesia.
Sitasari, Novendawati Wahyu. 2022. “Mengenal Analisa Konten Dan Analisa Tematik Dalam Penelitian Kualitatif.” In Forum Ilmiah, 19:77–84.
Sukmana, Oman, Fritz Hotman S Damanik, Pepep Puad Muslim, Darmin Tuwu, Syasya Yuania Fadila Mas’ udi, Hamdan Nafiatur Rosyida, Daroe Iswatiningsih, Nunung Hastika Adiwidjaja, Nadya Kharima, and Lisdawati Wahjudin. 2025. Sosiologi Perubahan Sosial. Star Digital Publishing.
Swastiwi, Anastasia Wiwik. 2024. Globalisasi Dan Media: Konvergensi Budaya Dan Komunikasi. PT Indonesia Delapan Kreasi Nusa.
Tawaqal, Rizki Surya, and Ridma Meltareza. 2022. “Teknologi Perubahan Terhadap Kehidupan Beragama.” Jurnal Lensa Mutiara Komunikasi 6 (1): 207–16.
Uyuni, Badrah. 2023. Media Dakwah Era Digital. Jakarta: Penerbit Assofa.
Yusuf, Agus Fathuddin, and Najahan Musyafa. 2026. Kontestasi Ideologi Islam Di Ruang Digital. Deepublish.
Zaman, Wahyu Khoiruz. 2025. Manajemen Media Dakwah Kontemporer: Strategi, Inovasi, Dan Roadmap Era Digital. PT. Revormasi Jangkar Philosophia.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Irsyad Hikmatulloh Harahap, Hasbi Anshori Hasibuan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
